Bernard Marr of the Advanced Performance Institute is a rare find, he conveys a sense of simplicity and practicality to highly usable approaches for strategy management. His techniques are straightforward to assimilate and apply to the context of one's own organisation and enable a refreshing speed to strategy development leading to a highly communicable result. He speaks with great confidence, to audiences of any size including the most senior management and underpins his ideas and concepts by well-researched knowledge and through practical case studies. He is clearly an expert business practitioner who I thoroughly recommend, not least as we have successfully applied his approaches in recent times to the development of our Corporate Technical Strategy. This work readily garnered senior management buy-in and has attained Executive Board endorsement for our strategy map that links Bernard's concepts with our own on capability mapping (the latter of which have been published on with the API in a joint case study).
Andrew Gregory, Group Leader, Technical Capability & Outreach, AWE