About Us

The Advanced Performance Institute (API) is a world-leading independent think tank and consulting organisation specialising in the areas of:

In these areas we provide thought-leadership, consulting, training and research.

Our clients include international brands such as IBM, Walmart, Oracle, T-Mobile, DHL, Astra Zeneca or Toyota, government organisations such as the UN, NATO, the NHS, as well as many small and medium sized companies. We have worked with clients of most sizes, across most sectors, all over the globe.

The institute was founded by Bernard Marr, who is an internationally recognised expert in business performance and data. 

API was established in mid-1990s and is headquartered in the UK.


Key Performance Indicators: The 75+ Measures Every Manager Needs to Know
Bernard Marr
Performance indicators are essential tools which will tell you if your business is on target or veering off course. Using the right indicators will help you deliver the right results. Key Performance Indicators cuts straight to the 75 + KPIs that ...
KPI Library
Discover the right Key Performance Indicators for your business.
The Advanced Performance Institute