Big Data Research

Here at the Advanced Performance Institute we conduct internationally recognised research with the aim of understanding and disseminating the latest trends and best practices in the field of Big Data.

We conduct research and best practice reviews to produce articles, reports, white papers, case studies and bookscoveringall key topical areas linked to Big Data. Our research outcomes include: 

  • Global studies
  • Country studies
  • Industry specific studies
  • Market research studies
  • Thought leadership white papers
  • Sponsored books and reports
  • Sponsored in-depth case studies 

We have conducted some of the world's largest and most influential research in the field. Many of our studies and publications are supported by and jointly published with corporate sponsors such as leading software firms or industry bodies. All our research is academically rigorous commercial research that is foremost of practical relevance to its readers. 

We have been fortunate enough to produce and co-develop research studies and reports for many world-class organisations. We would love to discuss your Big Data research needs in more detail. Simply get in touch to explore how we might be able to help you.


Bernard Marr is one of only a handful of people I look to for leadership in the field of performance measurement and management. Bernard is also one of the most productive people I know. His books are essential works in the field, and many of them have a prominent place on my own bookshelf. I have learned a great deal from Bernard and have referenced his insights in my own books and presentations. He is also very generous with his time and expertise. I am honored to consider Bernard as both a colleague and a friend and I enthusiastically recommend him to anyone who is looking for one of the most outstanding experts in the field to advise them and their organization on to use performance measurement and management well.
Dean Spitzer, Ph.D., President, Dean R Spitzer & Associates Inc
With 'The Intelligent Company' concepts, Bernard Marr has provided an excellent set of tools and techniques for managers and leaders at all levels to achieve outstanding success. His books provide a valuable roadmap to successful, significant decision making, based fundamentally on knowledge and science, helping leaders migrate from traditional, intuition based reasoning. He does a great job presenting his concepts and perspectives, and provides ample examples and ideas for support. One key aspect is his emphasis of the need to develop intelligence around a company's strategies, and especially to communicate information effectively to enable
Frederick 'Rick' Buchman, Co-Founder & Executive Partner, The Balanced Business Institute
We utilized Bernard Marr to develop two guidelines for our members on intellectual capital management and evidence-based management. Bernard has a sophisticated understanding of performance management, a practical approach to implementation, and is very effective at communicating his ideas. The guidance documents and the related webcast presentations have proven to be valuable resources for our members and Bernard was excellent to work with in all respects on these projects.
Ken Witt, The American Institute of Certified Public Accountants (AICPA)
Key Performance Indicators: The 75+ Measures Every Manager Needs to Know
Bernard Marr
Performance indicators are essential tools which will tell you if your business is on target or veering off course. Using the right indicators will help you deliver the right results. Key Performance Indicators cuts straight to the 75 + KPIs that ...
KPI Library
Discover the right Key Performance Indicators for your business.
The Advanced Performance Institute