Founder & CEO

Bernard Marr
Bernard Marr
Founder and CEO, Advanced Performance Institute

Bernard Marr is a best-selling business author, keynote speaker and consultant in strategic performance, analytics, KPIs and big data.  He is one of the world's most highly respected voices anywhere when it comes to data in business. His leading-edge work with major companies, organisations and governments across the globe makes him a globally acclaimed and award-winning researcher, consultant and teacher. 

Bernard is a regular contributor to the World Economic Forum, is acknowledged by the CEO Journal as one of today's leading business brains and by LinkedIn as one of the World's top 5 Influencers.

He has written a number of seminal books and over 200 high profile reports, including ' Big Data' (an Amazon No 1 Bestseller in the US and UK, winner CMI Management Book of the Year 2016 - Management Futures), ' 25 Need-To-Know Key Performance Indicators' (No 1 Amazon Bestseller, WHSmith best business book award), Key Performane Indicators: The 75 Measures Every Manager Needs To Know' (international bestseller, translated into 17 languages) 'The Intelligent Company', 'Doing More with Less', 'Managing and Delivering Performance', Key Performance Indicators For Dummies' and 'Strategic Performance Management', a number of Gartner Reports and some of the most respected research studies in the field. 

Bernard has provided interviews for TV and radio (e.g. BBC News, Sky News and BBC World) and his articles and expert comments regularly feature in high-profile publications including The Times, The Financial Times, Financial Management, the Huffington Post, the CFO Magazine and the Wall Street Journal. Bernard Marr is an avid Tweeter and the writer of regular colums for Forbes, LinkedIn Pulse, DataInformed, Hiscox Data Science Central and the 'Smart Data Collective.

He has worked with and advised many of the world's best-known organisations including Accenture, AllianceBoots, Astra Zeneca, Bank of England, Bank of Ireland, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, IBM, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NATO, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP, Shell, and the UN, among many others.

He currently focuses on helping clients to:

  • Gain better insights from data
  • Create strategic performance management frameworks
  • Develop relevant and meaningful KPIs and metrics
  • Develop business analytics and 'big data' strategies
  • Develop management dashboards and reporting solutions
  • Train and coach teams to become 'high performance organisations'
  • Align people management practices with strategic performance objectives
  • Prepare clients for the big data economy

Bernard Marr can be contacted via e-mail at:

Key Performance Indicators: The 75+ Measures Every Manager Needs to Know
Bernard Marr
Performance indicators are essential tools which will tell you if your business is on target or veering off course. Using the right indicators will help you deliver the right results. Key Performance Indicators cuts straight to the 75 + KPIs that ...
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The Advanced Performance Institute