The Advanced Performance Institute (API) is one of the world's leading research and advisory organisations on business performance. API was founded by Bernard Marr and provides expert knowledge, research, consulting and training on strategy management, performance management, analytics, business intelligence, key performance indicators and big data. The aim of the API is to provide today's performance-focused companies, governments and not-for-profit organisations with insights, advice and services that help deliver lasting change and superior performance.


For the latest information and examples of enterprise performance management, balanced scorecard, business intelligence and performance measurement implementations explore our case studies, white papers etc. in our knowledge hub. For training and consulting support please browse our site and contact us to discuss.

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Featured Resources

25 Need-to-Know Key Performance Indicators
Bernard Marr
Key Performance Indicators (KPIs) are the essential metrics that allow us to track performance and navigate to success. This book outlines the 25 most important financial and non-financial KPIs everyone should know. It also includes 10 handy do's and...
KPI Library
Discover the right Key Performance Indicators for your business.
The Advanced Performance Institute


World's largest study: 20 Years of Enterprise Performance Management
Learn more about enterprise performance management (including strategy management & planning, key performance indicators, business intelligence, analytics, performance measurement and the balanced scorecard). See our knowledge hub for examples, real life case studies and more reading material by Bernard Marr:
  1. Key Performance Indicator (KPI) examples: Search our extensive KPI library to find the most relevant metrics for your organisation.
  2. Case studies outline latest best practice examples of how organisations have implemented strategic performance management, balanced scorecards, KPI dashboards, as well as business intelligence and analytics approaches.
  3. White Papers explain key ideas and concepts such as Strategy Maps, Balanced Scorecards (BSCs), Key Performance Questions (KPQs), Key Performance Indicators (KPIs and Business Intelligence and Analytics.
  4. Research Reports provide thought-leading information and the latest research on topics such as enterprise performance management, evidence-based decision making, measuring intangibles, and a performance-driven culture.
  5. Software Applications are important in any serious attempt to manage and monitor performance and strategy execution across an organisation. We list the key applications that support performance management implementations and we provide help for organisations to select the most appropriate tool.
  6. Books about managing and delivering performance, measuring and monitoring progress, as well as on analysing and acting on performance data.
  7. API TV provides video content, presentations and talks on topics related to corporate performance management 

Our Consulting Services:
The API provides tailored consulting support for corporate clients, not-for-profit organisations as well as local and central government agencies across the world. We are experts in organisational performance and have a large and successful track record of helping organisations with:

  1. Designing strategies and performance frameworks: We help organisations put in place clear best-in-class strategies and strategic performance management frameworks. Depending on the client's requirements, this can be done by creating a strategy map performance framework based on the existing strategic objectives or can involve a complete strategy review.
  2. Balanced Scorecard and KPI Dashboard Consultancy: We help our clients create and implement Balanced Scorecards and KPI Dashbaords by using proven and tested best-practice processes to guide organisations through the design and implementation, leading to powerful decision-support frameworks. We also review and audit existing BSCs and dashboards and help to improve them in line with global best practice.
  3. Performance Measurement and Key Performance Indicator (KPI) design: We help organisations design meaningful and relevant Key Performance Indicators (KPIs) that will provide  real performance insights. These can then be arranged into informative performance reports and dashboards.
  4. Auditing and Improving Performance Management Approaches: Extensive research and implementation experience across the world puts the API into a perfect position to assess an existing performance management approach and compare this with current global best practice to highlight areas for improvement.
  5. Corporate Performance Management Optimisation: We help clients align and optimise their enterprise wide performance management approaches including integration of risk management,  project and programme management, budgeting and financial planning, analytics, as well as people management and reward systems. In addition, we provide training and coaching to help create a performance-driven culture with evidence-based decision making.
  6. Performance Management Automation and Software Selection: The API is a world-authority on Performance Management software applications. We provide independent advice on the selection and usage of these applications.
  7. Business Intelligence and Analytics Consulting: We work with organisations to create the processes, infrastructure and competencies to make BI and analytics work.
  8. Performance Reporting and Dashboard Design: We help companies design state-of-the-art management reports and dashboards that engage the audience and provide the relevant information to provide understanding and support decision making. 

Our Training:
The API is a leading provider of training and executive coaching on organisational performance. We run tailored in-house programmes on any aspect of organisational performance and deliver open training courses on topics including strategy execution, Balanced Scorecard, performance measurement, business intelligence, big data and performance management.

  1. Training Any training session we offer can be completely customised to meet the specific requirements of our clients, from single executive sessions to one-week train-the-trainer master classes on measuring, managing and delivering performance.