About Us

The Advanced Performance Institute (API) is a world-leading independent research and advisory organisation specialising in organisational performance. The institute provides expert knowledge, research, consulting and training on concepts like strategy management, performance management, performance measurement and business intelligence.

The aim of the Advanced Performance Institute is to provide today's performance focused companies, governments and not-for-profit organisations with insights, advice and services that help them deliver lasting change and superior performance.

The institute has a long and successful history. It was established in the mid-1990s and has continuously grown to its current world-leading position with clients from across the globe.

The Institute is headquartered in the UK and operates across Europe, the United States, the Middle East and Australasia.

See our extensive client list, read what our customers are saying, or browse our knowledge hub to read our client case studies and best-practice examples.

Key Performance Indicators: The 75+ Measures Every Manager Needs to Know
Bernard Marr
Performance indicators are essential tools which will tell you if your business is on target or veering off course. Using the right indicators will help you deliver the right results. Key Performance Indicators cuts straight to the 75 + KPIs that ...
KPI Library
Discover the right Key Performance Indicators for your business.
API TV
The Advanced Performance Institute